At
AMD,
we
open
new
horizons
in
the
Saudi
business
landscape
by
transforming
promising
ideas
into
innovative
and
influential
companies.
We
rely
on
creativity
and
entrepreneurial
talent
to
deliver
value-added
projects
that
drive
growth
and
strengthen
the
national
economy.
Inspiring
Future
Generations
We
remain
committed
to
making
a
lasting
impact
that
reflects
our
vision
of
a
future
blending
authenticity,
individuality,
and
adaptability
to
local
and
global
markets,
creating
exceptional
value
that
strengthens
the
national
Since
2015,
Zan
has
been
AMD’s
first
portfolio,
contributing
to
national
transformation
through
strategic
communication
and
establishing
itself
as
a
partner
in
crafting
and
evolving
visual
identities,
backed
by
a
strong
client
base
and
diverse
partnerships.
At
the
year’s
start,
AMD
moved
into
retail
with
its
LOTF
portfolio,
entering
the
local
gifting
market
with
curated
gifts
for
individuals
and
organizations
and
reaffirming
its
role
as
a
trusted
partner
that
embodies
genuine
In
response
to
market
needs
and
the
national
digital-transformation
strategy,
AMD
launched
MHRF
Type,
a
Saudi
studio
for
custom
and
commercial
typefaces
that
serves
as
its
gateway
to
local
and
regional
A
new
transformation
for
AMD,
from
a
pioneering
brand
to
a
trusted
force
that
drives
growth,
empowers
partnerships,
and
amplifies
the
impact
of
entrepreneurship
across
Becoming
the
trusted
local
and
regional
partner
in
entrepreneurship,
driving
change,
creating
impact,
and
enabling
effective
communication.
Numbers
have
life;
they’re
not
just
symbols
on
screen.
Transformation
Plan
began
taking
shape,
ZAN—AMD
Group’s
frontline
and
its
first
portfolio—was
carving
its
early
path
in
the
creative
sector,
paving
the
way
for
the
future
of
digital
communication
alongside
industry
Just
a
year
later,
Saudi
Vision
2030
was
unveiled,
marking
the
dawn
of
a
new
era.
This
was
our
moment.
We
strength—partnering
with
government
entities,
businesses,
and
organizations
to
turn
ambitions
into
achievements.
LOTF
–
A
Pioneer
in
Corporate
Gifting
Established
in
2018,
LOTF
is
a
pioneer
in
corporate
and
cultural
gifting
in
Saudi
Arabia.
We
create
sustainable,
customizable
gifts
that
reflect
brand
identity,
strengthen
relationships,
and
leave
a
lasting
MHRF
Type
is
a
specialized
Saudi
studio
focused
on
designing
and
programming
custom
and
commercial
typefaces.
It
provides
services
that
align
with
the
Digital
Transformation
Program
by
supporting
the
development
of
the
digital
economy
and
by
creating
and
localizing
visual
brand
identities.
The
studio
collaborates
with
a
global
advisory
panel
based
in
key
locations
such
as
Riyadh,
Paris,
and
London,
opening
new
opportunities
to
attract
both
local
and
international
investments.
This
reflects
an
international
spirit
in
its
approach
and
creative
output.
RAWA,
your
strategic
partner
in
crafting
brand
narratives
through
smart
and
professional
content
that
continuously
redefines
creativity
to
align
with
each
client’s
key
We
offer
comprehensive
creative
solutions
including
podcasts,
videos,
reports,
and
publications,
specifically
designed
to
strengthen
the
digital
presence
of
brands
and
government
entities
in
the
Saudi
market,
with
a
strong
focus
on
quality,
added
value,
We
read
between
the
lines
and
believe
that
every
brand
has
a
unique
story,
and
we
are
here
to
narrate
it
with
precision
and
impact.
Good
stories
are
not
just
told,
but
Each
is
the
creative
house
of
Amd.
It
focuses
on
crafting
and
delivering
tailored
ideas
and
unique
production
solutions,
starting
from
a
deep
understanding
of
each
brand.
Each
believes
that
every
client
has
their
own
voice,
and
every
message
deserves
to
be
told
in
their
own
way.
With
a
skilled,
creative
team
and
a
network
of
trusted
partners,
Each
is
dedicated
to
creating
exceptional
experiences
—
from
