AMD | About Making a Difference

Group

At AMD, we open new horizons in the Saudi business landscape by transforming promising ideas into innovative and influential companies. We rely on creativity and entrepreneurial talent to deliver value-added projects that drive growth and strengthen the national economy.

AMD Group

Our Benefits

Pushing Boundaries
Commitment to Quality
Industry Leadership
Inspiring Future Generations

About

We remain committed to making a lasting impact that reflects our vision of a future blending authenticity, individuality, and adaptability to local and global markets, creating exceptional value that strengthens the national economy.

2015

Since 2015, Zan has been AMD’s first portfolio, contributing to national transformation through strategic communication and establishing itself as a partner in crafting and evolving visual identities, backed by a strong client base and diverse partnerships.

2018

At the year’s start, AMD moved into retail with its LOTF portfolio, entering the local gifting market with curated gifts for individuals and organizations and reaffirming its role as a trusted partner that embodies genuine appreciation.

2022

In response to market needs and the national digital-transformation strategy, AMD launched MHRF Type, a Saudi studio for custom and commercial typefaces that serves as its gateway to local and regional expansion.

2027

A new transformation for AMD, from a pioneering brand to a trusted force that drives growth, empowers partnerships, and amplifies the impact of entrepreneurship across various sectors.

2030

Becoming the trusted local and regional partner in entrepreneurship, driving change, creating impact, and enabling effective communication.

Create

Build

smart

Beyond

Evolve

smart

sleek

Bold

Succeed

Future

strong

Better

AMD in Number

Numbers have life; they’re not just symbols on screen.

5+Portfolios

15Awards

400+Projects

300+Clients

50+Renewed Contracts

Portfolios

1/3

Zan Agency

In 2015, as the National Transformation Plan began taking shape, ZAN—AMD Group’s frontline and its first portfolio—was carving its early path in the creative sector, paving the way for the future of digital communication alongside industry leaders in the Kingdom.

Just a year later, Saudi Vision 2030 was unveiled, marking the dawn of a new era. This was our moment. We entered the scene with strength—partnering with government entities, businesses, and organizations to turn ambitions into achievements.

LOTF

LOTF – A Pioneer in Corporate Gifting in the Saudi Market

Established in 2018, LOTF is a pioneer in corporate and cultural gifting in Saudi Arabia. We create sustainable, customizable gifts that reflect brand identity, strengthen relationships, and leave a lasting impression.

MHRF Type

MHRF Type is a specialized Saudi studio focused on designing and programming custom and commercial typefaces. It provides services that align with the Digital Transformation Program by supporting the development of the digital economy and by creating and localizing visual brand identities. The studio collaborates with a global advisory panel based in key locations such as Riyadh, Paris, and London, opening new opportunities to attract both local and international investments. This reflects an international spirit in its approach and creative output.

RAWA

RAWA, your strategic partner in crafting brand narratives through smart and professional content that continuously redefines creativity to align with each client’s key performance indicators.

We offer comprehensive creative solutions including podcasts, videos, reports, and publications, specifically designed to strengthen the digital presence of brands and government entities in the Saudi market, with a strong focus on quality, added value, and sustainability.

We read between the lines and believe that every brand has a unique story, and we are here to narrate it with precision and impact.

Good stories are not just told, but narrated.

Each

Each is the creative house of Amd. It focuses on crafting and delivering tailored ideas and unique production solutions, starting from a deep understanding of each brand. Each believes that every client has their own voice, and every message deserves to be told in their own way. With a skilled, creative team and a network of trusted partners, Each is dedicated to creating exceptional experiences — from concept to execution.